Shadowbringers was the best reviewed MMO expansion in years, so WoW conveniently decided to call their next expansion Shadowlands. Also, WoW is now differentiating localized lore quests from story quests. That's right -- WoW is now trying to be story-driven like FFXIV. WoW stealing other MMO's ideas isn't anything new though: they copied M+ from Guild Wars 2's Fractals of the Mists. LUL.
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