This would put the icon above their head similar to /marking. Players are already using that function as makeshift identifiers, but having this option would remove the need for manually marking the entire party, save the mental effort of deciding and remembering that "Target to Bind 2" means "Tank" (or whatever, because there's currently no logical correlation between marks and roles), and allow markings like this to be possible in alliance raids and other content with more players than the existing 13 markers.
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