- Difference between 1.0 and ARR, is 1.0 had no content, MB, DF, PF or classic FF jobs and slow combat
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- Gets feedback from reddit, the forums, social media regularly
- There's no magic bullet to solve all the game's issues, and he only came to that realization 1.5 years ago
- He believed he just needed to get things like the features and difficulty level balance in a perfect state but what he realized was no such perfect state exists
- When they release more challenging content they probably will get feedback of "we want more casual content"
- When they release more casual content they will get feedback of "we want more challenging content"
- This ebb and flow of feedback won't ever cease and will be mindful of that. This is what he realized in the end. That there is no perfect answer but will try to keep players excited and stimulated
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- The MSQ is long, but new players don't mind it because it's new content to them
- Says there are systems in place for veterans to play with sprout friends (unsyncing).
- He's regularly asked the media if when inviting friends to play, would they recommend they skip? Their answer is they'd recommend their friend experience the story
- That's why he doesn't need to add systems to skip or reduce MSQ or shorten the MSQ.
- The focus is instead on helping veterans be comfortable with their sprout friend's knowledge, such as by adding the more advanced Hall of the Novice.
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- Journalist revealed they were asked to review FFXIV by SE, after making a negative review about Shadowlands, and that's how they started playing.
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- Main goal of in-game collaborations is to excite the development team and inspire them with new ideas (obvious examples are Fall Guys, Monster Hunter and Nier)
- Helps them overcome potential stagnation that they know is a risk of the same team doing things for years
- They learn new techniques from the people they work with from these other companies they crossover with
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- Out-of-game collaborations are more about marketing FFXIV in the real world so they look for partners that would be proud to work with FFXIV. The goal is obviously that people who use those brands might see the collab and try out FFXIV.
- Was inspired to do these collabs because he walked into a shop and saw cups with WoW on them and wanted to see FFXIV on stuff in shops too.
- Many of these companies have active players of the game that rose through the ranks, so *they* approach Square Enix instead now, offering to advertise the game they love
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- Said Dawntrail was not delayed because *he* wanted to play Elden Ring. He was too busy doing the Media Tour, and developers were making adjustments until the last minute. But he knew others would be playing Elden Ring and gave them a week.
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